Thursday, March 6, 2008
If you Axe me, this spot is a little different
Feel free to call me a loony tune on this one, but I find this Axe spot for its new "Bullet" spray, which you can see here, to be a departure from the norm. (All things being relative, that is.) As you'll see, it involves a young guy mentally undressing women he sees walking down the street, in the grocery store, and so forth, but it lacks the in-your-face-ocity of earlier Axe ads like the whole "Boom Chicka Wah Wah" series. The guy doing the "undressing" appears embarrassed about where his mind is going, sheepish. The ad's punchline is also a departure from the testosterone-fueled norm of a typical Axe commercial. The resolution is for the guy to give himself a quick spray of Bullet, to finally get one of the women to do to him what he does to them—mentally undress him. But he looks kinda stupid in leopard briefs.