From Adver
tising Age:—One big happy family: Pepsi, Starbucks, water, Matt Damon.
—Campbell's Soup with less sodium is hot!
—Companies that lend money are evil.
—At the 4As media conference: what's to be done about measurement?
—Finally, a story that explains why Britney made the cover of The Atlantic.
—Sheryl Sandberg on why she moved to Facebook.
—Bob Garfield's on Abercrombie and Fitch's new Australian-themed underwear brand. He cracks a "down under" joke.
From Adweek (would link to its 4As Media Conference coverage, except that clicking on the banner about it on the home page doesn't do squat. UPDATE: They've loaded some more videos from the Media Conference now, but don't click on the banner; click on the video links up above it):
—Ad agencies pushing the envelope on office design. Now if that can just filter down to more of the ads.
—Airborne has no reason to get all rattled about false ad claims.
—Domino's pizza builder as sign of a revolution.
—U.K.'s Steak comes stateside. Insert Mad Cow joke here.
—Barbara Lippert critiques Kobe Bryant's new Nike site.
From Brandweek:
—A fire sale at MySpace.
—All-natural Skyy Vodka. But is it better for your liver?
—Here's an idea: marketing Tecate to Mexican immigrants.
—Advertisers who are scared of online advertising.
From Mediapost:
—Buick signs up Tiger Woods to be your caddy. And I don't mean Caddy.
—Are search ads about to become more expensive?
—Some may not be able to curb their enthusiasm about a Seinfeld reality show.
—Advertising Research Foundation sees engagement as so 2007. Now it's all about brands, baby.
From The New York Times:
—It can't be good for the online industry that the Times put "To Aim Ads, Web Is Keeping Closer Eye on You," on its front page this morning.
—Oh, crap. This "Thriller" rebirth has gone beyond that stupid Naomi Campbell commercial.
—Welcome to the do-it-yourself commercial.
From The Wall Street Journal:
—Polo Ralph Lauren loses its fight to stop the United States Polo Association and Jordache from using a logo that looks like someone playing polo. Does it get sillier? (Story not free.)
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