Tuesday, March 11, 2008
Things you didn't know about Dove "Evolution"
Even though her presentation was pretty much only about 0ogilvy clients, Shelly Lazarus didn't sound too sales-y. Her attitude was more one of amazement at what is possible in advertising today. With that, here are the latest stats she presented about "Evolution": 500 million views, $150 million in media value and $100 million in incremental sales. All for $50,000 in production costs.