Afternoon here at the Ogilvy Verge conference and we're hearing bout new technologies. Apparently, the agency is working with a company which can let consumers put themselves into commercial content. Beyond the fun factor, the agency thinks such personalized/customized media will build awareness and maybe increase sales for brands that let you incorporate you, the individual. Big thought. Hmmm.
Now they're showing something called the WiiFit which is the Wii as an exercise device. The reason it's been delayed for U.S. release is because we're fat. The WiiFit platform, which you stand on as you exercise, has to be adapted to people who weigh as much as 300 pounds for the U.S. market. Pass the Doritos.