Tuesday, March 11, 2008
Things you didn't know about ESPN
You can always get a crowd engaged by showing Wieden & Kennedy's SportsCenter spots, even in a crowd full of people from Ogilvy. George Bodenheimer from ESPN, who is speaking now, is no dummy. I've never seen him present before, but what comes across is how pragmatism and innovation aren't mutually exclusive. Here are some things you probably didn't know about ESPN: the company has a ScoreCenter in beta aiming to publish every sports score in the world in real-time, the ESPN Widget Center has 1000 widgets and ESPN: The Magazine is celebrating its 10th anniversary with 10 different covers. On a frightening note, 28 families over the years have informed ESPN that they've named a child after the network. There's brand loyalty, and then there's stuff like this.