Monday, April 7, 2008

Adverganza's Monday morning picks, 04.07.08

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

—Story about how Mark Penn screwed up Hillary Clinton's campaign. Little did Ad Age know.
The difficulties of buying African-American media.
—Good luck trying to market Miller Genuine Draft.
—Company called Lotame tries a new angle on social media monetization.
Nielsen's got competitors—lots of 'em.
—Obligatory MySpace enters music industry story.
Carat's suffering digital transition growing pains.
Digital talent coming from elsewhere.
—How old-fashioned—Sears campaign focuses on branding.
—Bob Garfield finds too much Vietnam in McCain presidential spot.

From Adweek:

—Closed Web chats are the new focus groups.
—Former VW CMO Kerri Martin opens company to help clients get good work out of their agencies. Whips not included.
Close-up on Mark Figliulo, the man who would be Gerry Graf (sorry, I meant creative director of TBWA/Chiat/Day New York).
—Microsoft be damned! Yahoo continues to promote its new uber-ad platform.
Coke's social media Alter Ego.
—Barbarian's Benjamin Palmer on the weirdness of global branding.
—Bob Greenberg on the parallels between TV and the ailing music biz.
—If you haven't heard it already, Michael Barrett is leaving Fox Interactive Media.
—Barbara Lippert notes that Christie Brinkley's face hasn't changed much in 25 years. Depressing.

From Brandweek:

—Procter & Gamble and Dell work at measuring branding in the Web.
—Kraft pouring $100 million into cream cheese-filled bagels. Wish they'd work on the quality of the bagels first, but I'm picky.
Q&A with David Peacock, vp/advertising at Anheuser-Busch.
Teen brand preferences haven't changed very much.

From Mediapost:

—Procter & Gamble running contest for Crest WhiteStrips in which consumers enter their smiling photos. The Mona Lisa ain't invited.
AMC pegs upfront audience guarantees to behavioral targeting.
—Wanna watch TV online? Check out

From The New York Times:

—Yahoo rejects Microsoft's bid again. Here's Yahoo's statement.
—Amazon feels pressure to go digital.
—BMW devotes half of its budget for the 1-Series to online media.
Multiplex employees promote "Prom Night."

From The Wall Street Journal:

Nielsen plans to buy IAG Research.

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