Tuesday, April 8, 2008
Latent trend: menopausal sexpots
For the second time in less than 24 hours, I've been confronted with a commercial that portrays the randy tendencies of menopausal women, for two different products no less. (Can't remember the first one. Think it started with a "V".) Now, I'm not saying that sex drive and menopause are mutually exclusive (not old enough to be in that demo yet), but what's a little odd about these commercials is that they tend to overplay the sex angle, as though once released from the possibility of getting pregnant, that's all gals think about. The second one, for a product called Estroven, takes place in a magical place called "MenopauseLand" and can be seen at this YouTube link. Side note: Why would BrandBuzz put this video on YouTube and not make the html embeddable? Educated guess: someone at the client is not getting this viral thing.