From what I can tell, most of my fellow ad bloggers have missed the "hot" story of youarefallon.com. The copy about this site that was emailed to me reads as follows: "In celebration of all those who put 'The work, above all' in the last 26 years, Fallon is asking you to donate an award that you won during your time at Fallon. In a symbolic ceremony, the awards collected will be melted to create the WE ARE FALLON copperplate, which will be mounted at the entrance of our new building. To learn more, go to YouAreFallon.com." According to the "Who Has Donated?" link on the site, people are really contributing stuff: 73 awards have been contributed so far including seven Cannes Lions (two Grand Prix!), and, from David Lubars, the 2001 O'Toole Award for Best Agency. I was thinking this was a hoax, but maybe not.
Wednesday, May 14, 2008
Here's something to do with that crappy ad trophy
From what I can tell, most of my fellow ad bloggers have missed the "hot" story of youarefallon.com. The copy about this site that was emailed to me reads as follows: "In celebration of all those who put 'The work, above all' in the last 26 years, Fallon is asking you to donate an award that you won during your time at Fallon. In a symbolic ceremony, the awards collected will be melted to create the WE ARE FALLON copperplate, which will be mounted at the entrance of our new building. To learn more, go to YouAreFallon.com." According to the "Who Has Donated?" link on the site, people are really contributing stuff: 73 awards have been contributed so far including seven Cannes Lions (two Grand Prix!), and, from David Lubars, the 2001 O'Toole Award for Best Agency. I was thinking this was a hoax, but maybe not.
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2 comments:
Hmm, hoax or not Hornall Anderson (Seattle) does an off-shoot version of this. All of their awards are chucked into a glass bookcase without shelves -- looks like a landfill pit. Their point, we're only as good as our next award. Similarly hokey.
Given Fallon's current state, I wonder if this is a ploy to sell off the scrap metal...
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