You may have read that now it's Sanjaya's turn to star in a Nationwide Insurance ad. If the K-Fed ad was any indication, it'll be a smash hit. On the other hand, the timing seems kind of odd. Sanjaya is last year's news. K-Fed, at the time of his Nationwide debut, was in the middle of his divorce from Britney (not that I memorize this stuff). Woulda been better if Nationwide had actually bought a Super Bowl ad and put Sanjaya in it earlier this year. I mean the Super Bowl even aired on Fox! And they were heavily promoting 'American Idol'! But what do I know? I'm just a blogger. (BTW, the commercial isn't available yet.)
Tuesday, May 27, 2008
How Sanjaya's Nationwide spot shoulda happened
You may have read that now it's Sanjaya's turn to star in a Nationwide Insurance ad. If the K-Fed ad was any indication, it'll be a smash hit. On the other hand, the timing seems kind of odd. Sanjaya is last year's news. K-Fed, at the time of his Nationwide debut, was in the middle of his divorce from Britney (not that I memorize this stuff). Woulda been better if Nationwide had actually bought a Super Bowl ad and put Sanjaya in it earlier this year. I mean the Super Bowl even aired on Fox! And they were heavily promoting 'American Idol'! But what do I know? I'm just a blogger. (BTW, the commercial isn't available yet.)
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Well, it sort of makes sense, and I for one would love to see this ad air during the Superbowl! However, a couple of things to keep in mind...Sanjaya was selected on the basis of his appeal to the South Asian market, which Nationwide is courting very heavily right now. In fact, the commercial will only be airing to the South Asian market (Indian-language cable channels) and as of now Nationwide has no plans to air it mainstream though that might change if the ad proves popular enough. Secondly, don't count Sanjaya out just yet as "yesterday's news." From what I hear, he has a LOT of stuff lined up for the next year...or two.
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