ID theft guru gets identity stolen, a lot

Ever see those ads where that guy said he was so confident of his company, LifeLock, that he actually ran his Social Security number in the ads? Whoops. Turns out it might not be that great a product. Richard Todd Davis, the company CEO, has had his identity stolen 20 times, according to class action suit followed in South Carolina. It also says that LifeLock doesn't provide nearly the degree of protection that the commercials say it does. Oh, for Davis' Social Security number, just watch the commercial above.