Tuesday, June 24, 2008

Here's that fake J.C. Penney commercial


Before this JC Penney commercial that's entirely fake and is causing controversy gets taken down, here it is. Here's the chain of blame, J.C. Penney isn't pleased with ots agency, Saatchi, which says it is unauthorized work done by the production studio, Epoch Films. Now, where can Epoch point?

5 comments:

Make the logo bigger said...

I think JC Penny needs to chill. This seems more like Saatchi, wink, wink, knew. A production house went and did a spot on their own with no input from anyone? Uh, sure, okay.

Ken Krimstein said...

i have to say i thought it was a funny, well-produced spot. the fact that it was a 60 should have been a dead give-away. i don't think fallon even did that back in their glory days of hair salons (not that those weren't real ads!) unfortunately, there's this little wrinkle in the business, as in life -- i hate to quote al hampel but, "it ain't creative unless it sells." we need to sell brilliant creative, not just make it for reels and award shows. that, my friends, is cheating. apple 1984 -- creative and ran. fresh mex -- creative and ran. whopper freak out -- creative (ish) and ran. that's just the rules of the advertising awards shows. filmmaking award shows, different rules. still, a good spec spot, no question. i wish s & s had been able to present it to Penny and that Penny had bought it -- but alas, they didn't. oh well, maybe next time.

ken krimstein

Anonymous said...

it would have been funnier if as soon as the kids closed the basement door, mom stripped out of her clothes with the poolboy.

Ken Krimstein said...

re: anonymous...
i think that might have pushed it up from a bronze medal winner to a silver.

Tadalafil said...

Well it's a shame, I have never seen the spot and right now I think I need some upgrades because the video is not being shown.
Thanks anyways.