Friday, June 27, 2008
Honda wants to know how you do it yourself
The Honda Pilot is sponsoring a do-it-yourself contest on YouTube, where people submit videos of do-it-yourself projects, with the best submission winning $15,000 in cold, hard cash. (One professionally-produced video, I think shot by Honda, is above.) Oh, you want to know what this has to do with a Honda Pilot? Not all that much, though there's an attempt at linkage in the copy about the contest: "The new Pilot from Honda. Ride it like a toolbox: the trailer-hitching, eight-person-seating, MP3-playing, safety-equipping, hill-start-assisting handyman of the road."