Wednesday, June 4, 2008
Shouldn't the MasterCard "Mr. Bill" spot be up?
I'm gonig to pose a question to you, dear readers, so you better respond, and it's another question that proves, without a doubt, that I have no life. So, yesterday, you probably read that MasterCard let it be known that its latest spot in the "Priceless" campaign features Mr. Bill, the iconic, eternally-damaged clay guy from Saturday Night Live. But the commercial isn't going to go on air, or apparently live on the priceless.com site or YouTube until Monday. Here's the question: if you're MasterCard, and you're going to go out getting all that press, shouldn't the commercial be available immediately? I think it's a missed opportunity to get it going virally when the press and blogosphere is all over it. Post your thoughts below.