Thursday, June 5, 2008

Sobe Life Water makes your nipples silky

I haven't made it a secret that I'm not a big fan of the Sobe Life Water campaign that manages to rips off not just one part of pop culture, but several. Leveraging "Thriller" and the Geico campaign to create something that has nothing whatsoever to do with the product? Genius. Discovered that there are now a series of videos featuring the lizards on YouTube, including this new one, which involves two lizards and a Sobe Life Water theme park, and a discussion of whether the product makes lizards' nipples silky. Really. It also features a slight ripoff of that Geico spot where the gecko breaks into the song "Kung Fu Fighting." Fortunately, no Naomi Campbell, which is the other thing I simply detest about this campaign—after all of the harassment of hers that various people have endured, no one should be looking to give her work.

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