Monday, August 25, 2008

Adverganza's Monday morning picks, 08.25.08

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

—Jonah Bloom is back from Africa and boy, he's depressed.
—Close-up on that Alex Bogusky and Chuck Porter diet book. Yes, if you've been on the beach, they really are writing a diet book, called "The 9-Inch Diet Book."
—A company that sells potatoes on "Why McCain Should Be in the White House."
—Now's the time to be in the CRM business.
Ad Age gives the gold in buzz to Speedo.
Would Microsoft sell Avenue A/Razorfish to WPP in exchange for 24/7 Media? Hell if I know.
—Value add from Beijing: NBC starts to figure out how to measure overall video consumption.
—Bob Garfield awards only 1.5 stars to the new United Airlines commercial, based on the fact that no one will feel better about flying just because the client's ad agency can commission a mean animated frog.

From Adweek:

Lots of depressing research reports. Maybe hold off on reading 'til after Labor Day.
The first multi-platform broadcast of the International Paralympic Games.
—Brian Morrissey on Google's attempts to change the TV ad market. Come out from under the covers people. You don't have to be that scared.
The blogosphere gives a Bronx cheer to Jerry Seinfeld's ad deal with Microsoft.
—In advertising, is "50 the new 65?"
Wieden looks for top creatives. Not apparently as easy as it sounds.
—Glen Engler becomes head of Digitas Boston.
Benjamin Palmer teaches User Experience 101.
Joseph Jaffe no longer flies Delta Air Lines, if he can help it.
—Barbara Lippert gives high marks for execution, low marks for completion, for The Climate Protection Alliance.

From Brandweek:

Interview with Scion's Jeri Yoshizu.
—Apparently, it's not too early to start marketing pushes around Halloween.
Procter & Gamble emphasizes value in Cascade push.

From Mediapost:

—How Stop 'n' Shop and Giant are fighting back against the evil supercenters.
Audi lands an app on the iPhone.
—More evidence that in a down economy, people drink more. Present company excluded, of course.
—What? Banks still suck at customer service?
Interpublic, Socialvibe, to friend each other.
Q&A with Barry Herstein, new CMO of PayPal.

From Mediaweek:

The NBC Olympics: the most-watched television event ever.
—Magazines looking for CPM increases in 2009, because their expenses are high. Is that the way this is supposed to work?
Facebook's new Engagement Ads.
—Erwin Ephron on working in advertising, circa 1966.
Paula, Randy, Simon and ... Kara?

From The New York Times:

—Stuart Elliott gives out his Olympic ad medals; disagrees with Bob Garfield about those United ads.
Can LinkedIn help unemployed screenwriters?
Refrigerator, TV havin' a little chit-chat.
—Dick Ebersol on why NBC's Olympics were such a success.

From The Wall Street Journal:

—And now the dark side of NBC's Olympics: only $5.75 million in online ad vid revenue. Free.
Rafael Nadal gets a pre-U.S. Open makeover. Free.

That's it for today. See ya tomorrow.

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