It's time to spend a little quality time on the subject of whether all of these "Mad Men" characters showing up on Twitter are part of an AMC marketing stunt. I first became aware there was an @don_draper on Twitter from Alan Wolk, so I decided to follow him. He's elusive, as you might expect, and keeps popping out of the office for extended periods of time. Then, last night, I got an email that Peggy Olson was following me. Peggy is much more prolific on Twitter—work has been keeping her up at night. Pete Campbell, Bertram Cooper and a couple of other characters seem to be tweeting away too. When it was just Don Draper, I thought this was a late-summer time-waster. Now I'm not so sure, although, on the other hand, it isn't exactly in keeping with the series' slavish devotion to retro to embrace a newfangled online service like Twitter.
Friday, August 22, 2008
Do 'Mad Men' characters have time to Twitter?
It's time to spend a little quality time on the subject of whether all of these "Mad Men" characters showing up on Twitter are part of an AMC marketing stunt. I first became aware there was an @don_draper on Twitter from Alan Wolk, so I decided to follow him. He's elusive, as you might expect, and keeps popping out of the office for extended periods of time. Then, last night, I got an email that Peggy Olson was following me. Peggy is much more prolific on Twitter—work has been keeping her up at night. Pete Campbell, Bertram Cooper and a couple of other characters seem to be tweeting away too. When it was just Don Draper, I thought this was a late-summer time-waster. Now I'm not so sure, although, on the other hand, it isn't exactly in keeping with the series' slavish devotion to retro to embrace a newfangled online service like Twitter.
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I'm honored to discover that Peggy's following me too, Catherine! And so is (heart palpitations) Draper! and (Sleazy) Pete! This is BRILLIANT use of extension media. And why not--don't underestimate ad minds of 1962 who, after all, did spots we still remember. Of COURSE they "get" twitter--while keeping tweet copy appropriately Kennedy era. Personally, I am delighted by juxtaposition of planets.
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