Thursday, August 21, 2008
Dove's campaign for "The Women"
I like skincare products. Lots of 'em. So, when Dove emailed me to say it would send me a basket of goodies and a pair of free movie tickets to a flick called "The Women", I said yes. And now I'm blogging about it. So there. (I'll never get to actually go to the movie, BTW. Seeing a movie outside of the house is beyond my current abilities.) Dove has invested heavily in promoting what looks like the ultimate chick flick, in that it features, among others, Meg Ryan, Bette Midler, Annette Bening and Jada Pinkett-Smith. Dove is hosting a whole bunch of videos about the movie on its site here, and promoting it via emails to bloggers-with-no-standards who will post for the sake of free skincare products. Ha! Apparently, the movie deals with many issues that have been the focus of "The Campaign for Real Beauty." If it seems unsynergistic that Ryan--who became a poster-child for bad plastic surgery--is behind this movie, look the other way, though she looks a bit more natural in these vids than she has in years.