Monday, September 29, 2008

Adverganza's Monday morning picks, 09.29.08

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age:

Why Wieden and Starbucks parted ways, if it matters.
—Who knew car dealers were into viral video?
Media companies grew a paltry 4.6 percent in 2007, with best performance by digital, according to Ad Age's 100 Leading Media Companies. One guess as to which medium did the worst. Hint: You're not reading from it right now.
The holidays are gonna suck.
—How the Wall Street crisis is affecting you: credit crunch means that McDonald's can't roll out its coffee bars as fast as possible, making you really tired due to lack of caffeine. OK, I tried.
—Guess who the biggest bank advertiser now is? Sorry Ogilvy, it ain't Wachovia.
Second-quarter ad spending plunges. You knew that already, didn't you?
Q&A with Jerry Yang about Yahoo's life-transforming new ad platform.
—How the credit crisis is affecting marketers.
—Bob Garfield eats the egg on his face over his initial critique of the Travelocity Gnome.

From Adweek:

—Can you Canoe? David Verklin explains his new addressable advertising gizmo. Here's video of Verklin getting all excited about it.
Agencies still investing in training. Up with people!
TBWA will probably buy Beattie McGuinness Bungay Jump. I meant Beattie McGuinness Bungay.
—Third time's a charm? WPP gives third deadline to disinterested TNS.
—Visa looking for new digital, interactive resources.
—Barbara Lippert says that bald men look like walking fetuses.
Ad spending predictions move further downward.
Mini's delicate introduction of the Clubman.
Mediabrands chief Nick Brien makes bold predictions about 2009.
—Rich Siegel applies for job as CEO of Morgan Stanley.
—Brian Morrissey on the perplexing popularity of faxing.
Tide to Go's new "Stain Rap" commercial.

From Brandweek:

Big retailers promoting their store brands.
Zach Braff is the voice of water.
—Down with new cars, up with the certified, pre-owned vehicle.

From Mediapost:

xBox: it's not a game system, it's an entertainment brain.
The new Ford Mustang, as envisioned by members of
—Jim Trebilcock (where do they get these last names from anyway?), becomes CMO of the new Dr Pepper Snapple combine. BTW, Dr Pepper is the official soft drink of Ben Bernanke.
—People value service over price in their pharmacy decisions, survey says. Wonder how low my least favorite pharmacy, CVS, did.
Marketers want risk.
People flocking to health sites. But will marketers continue to?
Glam Media goes through layoffs, launches male network called CodeBlue.
Someone sues over limits on ability to reproduce Spore.
Proof gamers occasionally leave the house: they influence each other when it comes to car purchase decisions.
NBC local stations have a hard year, despite the Olympics.
—Voters use online channels to follow the election, but don't necessarily trust them, per Mediavest.

From Mediaweek:

—My former boss, Sid Holt, named head of American Society of Magazine Editors.
One thing that isn't sucking: the beginning of the fall TV season.
"Raising the Bar" sees the bar lowered on viewers.
No one gives a sh*t about Fridays.
ESPN is all about live.
Telemundo to air Mexican soccer.
—Some say Yahoo's new ad platform isn't so Apt.

From The New York Times:

—Loved this piece from the Sunday Magazine about how the Web sites of financial titans haven't exactly reflected the market's turmoil.
Stuart Elliott summarizes Advertising Week in less than 1,000 words.

From The Wall Street Journal:

Food marketers pitch value message. Powdered Kool-Aid anyone? Subscription required.
—French activist group puts graffiti on billboards to protest their existence. Those French, tres creative, non?

OK, that's it. Still in mourning over the Mets. Life is tough.

1 comment:

valrossie said...

From a consumer standpoint, however, these are exciting times. Last week, I read on a few blogs about some Twitterers who had shown up using the names of characters on AMC’s sophomore drama “Mad Men.” For those of us who follow this addictive, intense drama, this was exciting news! Don Draper on Twitter.
viral marketing