Thursday, October 2, 2008

Will there be an Ad-Media-Brand-Week?

You may have noticed that I haven't posted about Adweek lately. Not much to post. But then one of my industry observers pointed me to this story which ran in Folio yesterday, predicting, among other things, that " a considerable consolidation of editorial staffs" might happen at Nielsen Business Media including, according to what Folio says are "two knowledgeable sources" the possible combining of Adweek, Brandweek and Mediaweek into one news operation. This idea has been bandied about over there for the last few years, but given the way the economy is, I'm wondering if this time it doesn't have the ring of inevitability to it.

4 comments:

Anonymous said...

hey, it would just mean fewer publications that ad people ignore.

VOLNEY PALMER IV said...

IS ADVERTISING AGE A DATED TITLE?
LIKE IRON AGE OR STONE AGE?

Anonymous said...

haven't seen brandweek in years but mediaweek and adweek are like newsletters now, hardly anything to them. they should merge...one reason why ad age looks heftier is because they combine brand, media and advertising news.

one other thought: "ad-brand-mediaweek" also desperately needs to break style from all the bogus 1985-ish stock photos and illustrations. f%$(*$ing horrible. how can they claim to have any creative cred when the books look like such crap?

Anonymous said...

adweek claims to have creative cred? dude, they don't even have journalistic cred.