Sunday, October 26, 2008

Adverganza's Monday morning picks, 10.27.08

Wherein I scan the Monday morning headlines, so you don't have to.

From Advertising Age:

--Attack ads! They're all the, um, rage! And we're not talking about McCain vs. Obama!
--Will anyone care about so-called "pundit sites" after Nov. 4th? Not a problem I have. My problem is more whether anyone will care about my blog, ever.
--It may have cost hundreds of millions to implement Pepsi's new logo. Am I the only one that finds logo redesigns much ado about nothing?
--If you had to drop something, what would it be: cable TV or your land line?
--Another story on that digital-agencies- as-AOR trend.
--Stop the presses! Internet not as cluttered with ads!
--See what not having any advertising gets you?
--Ad Age does a Walt Mossberg on the iPhone vs. the G1.
--Film at 11! You mean the broadcast ad model doesn't work?
--Bob Garfield gives three stars to "Mamas for Obama."
--3 Minute Ad Age: All about NYC & Co.
--Rance Crain's perspective on the ANA conference.

From Adweek:

--Not that I've really been paying attention but the Association of Motion Picture and Television Producers has agreed to meet with the mediator. Get excited if that's your deal.
--So, like, Goodby is going to get to sell us some oatmeal.
--Is this an oxymoron? Lowe wins creative duties for PricewaterhouseCoopers. Get it? Accounting firm ... creative duties, blah.
--Maybe social media hasn't done much to help your mega-brand, but it's a dream come true for Bacon Salt.
--A Q&A with the head of U.S. advertising and marketing for India's Mahindra, which plans to launch next year in the U.S. It's a car in case you don't know. Would you want this job right now?
--Ideocracy looks to expand its reality show.
--Joe Cella's life after Interpublic.
--Finally, an answer to the question "Why Do Clients Deserve the Advertising They Get?"
--Barbara Lippert analyzes HSBC ads during this apocalyptic financial era. Or should I say error? Anyway, here's the commercial. If you understand it, write back:



--Ad of the Day: a four-minute video from Conservatives for Change from Deutsch. Guess what? They're for Obama. Here's the video.



From Brandweek:

--Sorry, but Hispanic marketing execs aren't feeling your pain.
--Boost offers "all you can talk for one dollar"!
--Cheese rules.

From Mediapost:

--OK. So now McCain is Diet Coke, and Obama is Nokia. It will be great when the election is done and we can get all these loopy analogies over with.
--Just in time to help finance your Starbucks habit: the Gold Rewards program.
--Corningware chasing younger women.
--Olay markets Professional Pro-X: skincare products just as pricey as department store brands.
--What me worry? Sonic plans to spend $200 million in advertising over the next year.
--Digital out-of-home will weather the storm, says analyst.
--David Yovanno leaves ValueClick for CEO's post at Gigya.
--Brightcove snags video deal with The New York Times.
--Christopher Cardell resigns as president/COO of Jupitermedia.
--Nielsen puts off a plan to measure Internet usage of some of its television "currency" panel, whatever that means.
--Bravo debuts "Project Runway" ripoff, called "Fashion House". Take that, Heidi Klum!


From Mediaweek:

--Lisa Granatstein's farewell column.
--Thanks for playing, Interep.
--In case you haven't heard, Radar has shut down yet again. American Media goes and buys the Web site.
--Having gone to Harvard ain't what it used to be. So long, 02138.
--Bravo and Oxygen, now together in one happy pro-girl package!
--Westwood One looking to revamp. You would too if your stock dropped to 16 cents.
--Time Inc. looks to This Factory Built House.
--Forbes to integrate Web and print operations soon.
--Real Simple divides women's media consumption habits into five simple categories.

From The New York Post:

--Requiem for the American consumer.
--Rob Walker on Billy Mays, the OxiClean guy.

From The New York Times:

--How digital start-ups are trying to avoid dot-com bubble 2.0.
--David Geffen leaving Dreamworks.
--40 percent of the Newark Star-Ledger's newsroom staff is saying bye-bye.
--You probably don't want to be in the Web radio business.

From The Wall Street Journal:

--"Colombia Is Passion," or so says its new tourism slogan. Free. Couldn't find the ads though.
--A remembrance of Hal Kant, the lawyer for the Grateful Dead, who helped turn the band into a marketing powerhouse. Free.
--It isn't as easy as it looks for McDonald's to sell coffee. Subscription required.

That's all I wrote.

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