Wednesday, October 29, 2008

Pepsi 's video about its new look


Saw this short video on Pepsi's morphing into a new brand idea on YouTube today while writing my Social Media Insider column. Whaddya think?

3 comments:

Anonymous said...

Fun video. And the logo ... she no bad, really, when seen in context (and multiples).

Danny Schuman said...

Typical Pepsi. Entertaining, fun music, graphically interesting, and not much in the substance dept. I applaud them for trying something new with the packaging, but it does feel like they stared Coke in the eyes and blinked. The real test will be when the ads start rolling out.

Anonymous said...

decent video. still pretty lame logo. and packaging, actually.