Monday, November 17, 2008

Adverganza's Tuesday morning picks, 11.18.08

Wherein I scan as many of the Tuesday morning headlines as I can before having to fulfill other commitments.

From Advertising Age:

--Pepsi, well, cans BBDO giving the business to sister shops TBWA/Chiat/Day and Arnell. Andrew Robertson may be crying in his cola, but not John Wren.
--Procter & Gamble's Ted McConnell says about advertising in social media: ""What in heaven's name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?"
--Surprisingly detailed analysis of the Motrin baby-wearing ad controversy, given that Ad Age did this in less than a day.
--Anheuser-Busch's vp/global media and sports marketing, Tony Ponturo, retires.
--3 Minute Ad Age: Nestle Waters CEO is pissed off at the demonization of bottled water.

From Adweek:

--Adweek's take on the shift of Pepsi out of BBDO.
--Didya hear that Jerry Yang is no longer CEO at Yahoo?
--George Hayes, IPG settle age discrimination lawsuit.
--Since I gave rather short shrift to the Adweek 30th issue yesterday, here are a few more links.
--Who is influential now.
--Barbara Lippert's three greatest campaigns of the last 30 years. You'll have to click here to find out.
--How technology has changed brand story-telling.
--Mark Dolliver on the "cultural Botox" that has left pop culture about where it was 30 years ago.

From Brandweek:

--Perception of private-label brands catching up to so-called "name" brands since, like, uh, they're cheaper, and cheap is in!
--Order Domino's Pizza via TiVo. Heaven.

From Mediapost:

--Black Friday, Cyber Monday, will be no big deal say CMOs. We knew that already, didn't we?
--Lowe's, Target, also feel the pain.
--Pentax tries to lure new camera enthusiasts.
--DeBeers says it will double U.S. ad spending. God knows why.
--New Levi's women's jean, called Ultimate Lift. Sounds like a bra.
--Online ad market sucking to a greater extent than we thought says Citi analyst. Maybe they're just all feeling a little bit glass empty over there these days.
--Things really smell over at AOL.
--Enfatico hires former imc (squared) exec David Shulman as chief digital officer.

From Mediaweek:

--Forbes cans 43 people in integrating its print and online sales and marketing staffs.
--Fox opts out of bidding on the Bowl Championship games. It's all yours ESPN!
--Zenith Optimedia radio guru Matt Feinberg leaves as part of new layoff round.
--Obama interview gives "60 Minutes" its highest ratings in years. Maybe he can save the economy just by showing up on TV.
--Yahoo Telemundo site shuts down.

From The New York Post:

--More, more, more Jerry Yang.
--Keith Kelly, bearer of bad news: in addition to Forbes, layoffs at TV Guide, and Play, the Times' sports magazine goes the way of the stegosaurus.
--Maybe DeBeers isn't nuts: high-end jewelers opening up on Madison Avenue.

From The New York Times:

--The definitive story about the BBDO/Pepsi split, featuring picture of Britney Spears on a surfboard.
--Nielsen starts to listen to radio.
--Oh, right, Jerry Yang is out as CEO at Yahoo.

From The Wall Street Journal:

--Another Pepsi/BBDO story. This time featuring picture of Cindy Crawford. Subscription required, but you know the story.
--More on that pesky Motrin ad. Subscription required.
--Did you hear about Jerry Yang? Free.

Gotta run! I'm late for exercise class!

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