Thursday, October 8, 2009
American Express learns it's not good to get Joseph Jaffe mad
Those of us in the marketing business already knew that it's not a good idea to make Joseph Jaffe mad. He's one of those people who has all of the tools at his disposal to spread bad news about a brand (and good news), virally. If you want to see what I mean, check out the video above, which he, of course, posted to YouTube, posted to his Jaffe Juice blog, and has tweeted to his more than 13,000 followers. I'd be surprised if American Express hadn't noticed this by now.