Seriously though, even as a believer in digital, I find proclamations of becoming all digital to be positively cringe-worthy because they have a "hook, line and sinker" quality to them that indicates those doing the proclaiming have had more than their fair share of of Kool-Aid. While it's true that all kinds of media are becoming more digital than less -- including such former stalwarts as TV, there's still a little something to be said for magazines, newspapers and other forms of analog media, isn't there? Isn't there?
2 comments:
Definitely. In fact I'm beginning to wish the late majority would ease back a bit and remember that TV advertising does still work, DM can drive acquisition and sales promotions do drive sales -- and leave us digital types to do the digital work!
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