Marital infidelity, now appearing on Sprint's Now Network

For reasons that escape me -- something to do with fatigue, I'm sure -- I ended up watching just a little "Desperate Housewives" last night, and thus, came across this brand integration scheme: the Another Desperate Housewife" series sponsored by Sprint's Now Network. Its connections to the actual show, no pun intended, are many: the mischievous music, perfect houses and great-looking people among them.

But, of course, there's also the philandering, and that's where this little homage gets, to me, very off base. Sprint phones figure prominently — as the means with which to prove that your spouse is cheating. So, next time you feel the urge to check up on them, I highly suggest that you use Sprint's Now Network to see if that  text message that just arrived is really from your husband's office. I understand the urge to seamlessly integrate programs with products these days, but do you really want to position your phone as a great way to spy on your spouse? I don't think so.