Showing posts with label AmEx. Show all posts
Showing posts with label AmEx. Show all posts

Thursday, September 4, 2008

American Express touts its Members Project


American Express just posted this commercial to its "Members Project" channel on YouTube. It's basically a retrospective of clips from spots, using a lot of editing creativity, by AmEx commercial endorsers, including some footage from a spokesperson gig that Jim Henson did back in the day. It ties back into the "Members Project"—in which AmEx cardmembers suggest, and vote on, worthy initiatives to get $2.5 million in funding from American Express. Via Ogilvy.