Thursday, September 4, 2008
American Express touts its Members Project
American Express just posted this commercial to its "Members Project" channel on YouTube. It's basically a retrospective of clips from spots, using a lot of editing creativity, by AmEx commercial endorsers, including some footage from a spokesperson gig that Jim Henson did back in the day. It ties back into the "Members Project"—in which AmEx cardmembers suggest, and vote on, worthy initiatives to get $2.5 million in funding from American Express. Via Ogilvy.