Thursday, September 4, 2008
Need help understanding Seinfeld Microsoft spot
Man, I totally don't get this Jerry Seinfeld/Bill Gates Microsoft commercial. Please, someone, somewhere, explain to me why the action takes place in a fictitious shoe store! Explain to me what this is meant to do to improve my relationship with Microsoft! Best for me to move on. UPDATE: Here's Brian Morrissey's story at Adweek.com about the commercial, which provides this explanation: "This is the tech giant's first work from MDC's Crispin Porter + Bogusky in Miami, and it marks the kickoff to a wide-ranging $300 million campaign designed to alert consumers to innovations made possible through Microsoft's Windows operating system." Forgive me for thinking the commercial was about shoes.