What everyone is saying about "I'm a PC"

Now that I've gotten the whole Jerry Seinfeld/Bill Gates thing out of my system, time to move onto Microsoft's "I'm a PC" commercial, which has picked up on the buzz-o-meter where Bill Gates doing the robot left off. The Seattle Post-Intelligencer, which cares intensely about these things, has a roundup piece culling commentary from TechCrunch, AdRants and others. Most, not surprisingly, think the "I'm a PC" effort is a failure. Says Jason Kottke: "If MS had created the 'I'm a PC' message on their own, the ads would be great, but these copy-and-paste ads lack soul and are merely 'eh'." OK, you didn't ask, but what do I think? I think it's great that Microsoft finally, several years into the Apple campaign, got direct about the ad campaign that's done so much to undermine its image. It's surprising, actually, that it took Microsoft so long to hit the Mac campaign right between the eyes; the only part I would lose is at the opening. There's really no need for the John Hodgman doppelganger at the beginning to say "I've been made into a stereotype." The rest of the commercial gets that message across quite clearly, without the sour-grapes declaration of it. I suspect that the people who say the campaign is a failure are the same people who deride those of us who use PCs. As much as I love the "I'm a Mac" ads, portraying me as a dumb PC user has always grated on me. And before I start to get comments from all of you Mac lovers out there, there's certain software I need to use from time to time that doesn't run well on Macs, so, hey, call me a loser, but I'm staying where I am. It's interesting to ponder how Microsoft and Crispin, Porter + Bogusky could simultaneously have been producing one campaign that was anything but on point (i.e. the Seinfeld/Gates ads), and another that hits its problem right where it lives. I suspect they both knew how out there the Seinfeld campaign might appear, and had the "I'm a PC" ad in the can, ready to go, if the other one flopped, which, of course, it did.

Bring Gates and Seinfeld back ... as a sitcom

Wondering if this whole imbroglio over the Microsoft campaign briefly starring Jerry Seinfeld and Bill Gates will be looked back on as the moment we all learned that buzz, in and of itself, isn't enough. (Yes, we should know that by now, but something tells me ... ) Was just checking out Y'Tube to get the html for the long version of the spot in which they live with an "average" family, and it seems to occupy a pretty high spot in the consumer zeitgeist right now. Lots of uploads, video responses and views. Here's what I think it means: even though the point of these pointless ads was to humanize Windows, there's something voyeuristically enjoyable about what they actually do, which is humanize Bill Gates. Ahhh the suspense of seeing how Gates fares after being run through the Jerry Seinfeld/Alex Bogusky test labs. Will he really do the robot? Will he really get pissed off at that teenage girl? Will he really tell the delivery boy he has no money? Yes, yes and YESSSS! Now, that's entertainment! I dunno. Maybe Seinfeld and Gates can succeed where the sitcom that spun off of Geico's cavemen didn't. Every week Seinfeld could try to further humanize Bill Gates, with all proceeds going to the Gates Foundation. Hey, there have been dumber ideas. I think.

Need help understanding Seinfeld Microsoft spot

Man, I totally don't get this Jerry Seinfeld/Bill Gates Microsoft commercial. Please, someone, somewhere, explain to me why the action takes place in a fictitious shoe store! Explain to me what this is meant to do to improve my relationship with Microsoft! Best for me to move on. UPDATE: Here's Brian Morrissey's story at Adweek.com about the commercial, which provides this explanation: "This is the tech giant's first work from MDC's Crispin Porter + Bogusky in Miami, and it marks the kickoff to a wide-ranging $300 million campaign designed to alert consumers to innovations made possible through Microsoft's Windows operating system." Forgive me for thinking the commercial was about shoes.

Jerry Seinfeld hand-signals the joys of H-P

Above is the new Hewlett-Packard spot starring Jerry Seinfeld, the posting of which I'm timing perfectly to get in on the hype surrounding the premier of Seinfeld's "Bee Movie." (If you don't know what it's about by now, you're hopeless.) The commercial has all of the eye-catching techno-tricks that make this campaign so watchable. Thought the joke about having to mention the upcoming movie twice in the commercial a little lame though. Feel like we've heard that joke so many times before. Yeah, this spot is from Goodby.