Monday, September 22, 2008

Bring Gates and Seinfeld back ... as a sitcom

Wondering if this whole imbroglio over the Microsoft campaign briefly starring Jerry Seinfeld and Bill Gates will be looked back on as the moment we all learned that buzz, in and of itself, isn't enough. (Yes, we should know that by now, but something tells me ... ) Was just checking out Y'Tube to get the html for the long version of the spot in which they live with an "average" family, and it seems to occupy a pretty high spot in the consumer zeitgeist right now. Lots of uploads, video responses and views. Here's what I think it means: even though the point of these pointless ads was to humanize Windows, there's something voyeuristically enjoyable about what they actually do, which is humanize Bill Gates. Ahhh the suspense of seeing how Gates fares after being run through the Jerry Seinfeld/Alex Bogusky test labs. Will he really do the robot? Will he really get pissed off at that teenage girl? Will he really tell the delivery boy he has no money? Yes, yes and YESSSS! Now, that's entertainment! I dunno. Maybe Seinfeld and Gates can succeed where the sitcom that spun off of Geico's cavemen didn't. Every week Seinfeld could try to further humanize Bill Gates, with all proceeds going to the Gates Foundation. Hey, there have been dumber ideas. I think.

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