Monday, September 22, 2008
No need to email Dan at Sprint
Sprint Nextel came out last week with the second black-and-white commercial featuring (relatively) new CEO Dan Hesse. The only thing I know about the first spot was that a bunch of bloggers, rightfully, got down on Sprint for printing Hesse's firstname.lastname@example.org the end, as though the guy was actually going to enter into an email relationship with his customers. Instead, as I recall, people who emailed their pal Dan got a form email. Bad form. In this commercial (it contains a pre-roll for Cisco), Sprint and Hesse make no such promises and direct you to a URL: sprint.com/readynow.