Monday, September 22, 2008

Adverganza's Monday morning picks, 09.22.08

OK all. Hoping the worst is over with my childcare woes and my connectivity issues. With that, I re-commence the Monday morning picks:

From Advertising Age:

Massive Wall Street meltdown package. Some highlights:

Consumers had lost all of their confidence before last week.
What your favorite holding company CEO thinks of the market turmoil.
—Here's what to do if you're a financial services brand.
—Jonah Bloom, pissed off at the media.
Bring on the Ramen Noodles!
AIG's tag line was "The Strength to Be There." Ha! Take a look.

What digital production costs.
New pubic hair fun at shaveeverywhere.com.
Bob Garfield doesn't get all that excited about flatulence.

From Adweek:

Networks do away with integration fees and make agencies, advertisers, somewhat more happy. Or less grumpy. Take your pick.
Can Madison Avenue and Silicon Valley every get along?
—Inside what Scion is looking for from prospective agencies.
The allegedly amicable parting of ways between Goodby and Hyundai so that Hyundai can go to some agency that no one has ever heard of.
—Brand Finance says the major global brands are taking a hit.
Pols try out idea generation software.
Is Activia really that good for you?
How live streaming of sports events is changing the game.
—Barbara Lippert on a good, strategically on-target Microsoft commercial.
—Mark Wnek admits he's bad about choosing.
—Bradley Kay buys an old house and says that digital and video production aren't the same thing.

From Brandweek:

—Boring as hell, but more of us are bringing lunch to work.
More companies are listening to customer complaints on Twitter and elsewhere. If only one of them were Cablevision.
Gallo ads featuring Allman Brothers soundtrack, but not for Boone's Farm.
—No lotion on your tissues? Man, are you out of it.

From Mediapost:

—How not fun it is to market the Ford F-150.
—Gift cards going on an unwanted diet.
Huggies targeting Hispanic market by giving out free diapers, collecting mothering techniques.
Online retailers relatively optimistic about holiday season. Offline retailers, not so much.
—Companies, are you listening? How microblogging can work for you.
—The Interactive Advertising Bureau wants a self-regulatory online ad organization, with no IAB affiliation.
—This Friday's presidential debate will be the most-watched ever.
Media stocks ride last week's roller coaster well.
Newspaper ad revenue down 17.2 percent for the month of August. No silver lining that I can see.
—Film at 11! Younger dads actually buy things for their kids!

From Mediaweek:

The second annual Mediaweek 50. David Levy, president, advertising sales, Turner Sports is no. 1.
"Mad Men" and "30 Rock" pick up lotsa Emmys. Hmmm. Two shows about the media business win awards. Who'da thunk?
Is it content? Is it advertising? Who cares?
NewMediaMetrics unveils an uber database.
—A closer look at the circulation figures for Conde Nast's Portfolio.

From The New York Times:

Reporters and editors show restraint in using words like "crash", "free fall", "Armageddon" etc.
More jawing on from marketing types about the financial crisis.

As for The Wall Street Journal, did it get rid of the "Media & Marketing" link? Can't find it in the redesign, and don't have time to comb through the headlines myself. For shame, Rupert!

1 comment:

David Burn said...

http://online.wsj.com/public/page/news-media-marketing.html