Tuesday, September 23, 2008

Will this spot make me want Macy's? Nah.

Find this new Macy's ad, which is a montage of moments where Macy's has been mentioned or seen in movies, kind of curious. It seems more appropriate as a rallying cry for Macy's employees than a reason for the rest of us to shop there. I mean it's great and all, that Macy's has been a part of the fabric of America for decades, but is shopping there going to do anything special for me, like get me some good deals? Especially now, that's about all I care about. Last I knew, JWT handled Macy's, so probably its handiwork, but not absolutely positive.

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