This is either a great marketing idea or too politically-correct by half, but did you know Lexus has an entire Hybrid Living initiative which promotes allegedly eco-friendly products? Found this out via a 450-word press release about some eco-conscious candle and bracelet being sold as part of this whole marketing push at Barneys New York. The bracelet is made out of leather from soon-to-be euthanized Lexuses! OK, maybe this whole thing is just weird.
Wednesday, September 24, 2008
Not only eco-friendly, it's politically correct
This is either a great marketing idea or too politically-correct by half, but did you know Lexus has an entire Hybrid Living initiative which promotes allegedly eco-friendly products? Found this out via a 450-word press release about some eco-conscious candle and bracelet being sold as part of this whole marketing push at Barneys New York. The bracelet is made out of leather from soon-to-be euthanized Lexuses! OK, maybe this whole thing is just weird.
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