This is either a great marketing idea or too politically-correct by half, but did you know Lexus has an entire Hybrid Living initiative which promotes allegedly eco-friendly products? Found this out via a 450-word press release about some eco-conscious candle and bracelet being sold as part of this whole marketing push at Barneys New York. The bracelet is made out of leather from soon-to-be euthanized Lexuses! OK, maybe this whole thing is just weird.
Showing posts with label bracelet. Show all posts
Showing posts with label bracelet. Show all posts
Wednesday, September 24, 2008
Not only eco-friendly, it's politically correct
This is either a great marketing idea or too politically-correct by half, but did you know Lexus has an entire Hybrid Living initiative which promotes allegedly eco-friendly products? Found this out via a 450-word press release about some eco-conscious candle and bracelet being sold as part of this whole marketing push at Barneys New York. The bracelet is made out of leather from soon-to-be euthanized Lexuses! OK, maybe this whole thing is just weird.
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