Monday, September 1, 2008

Adverganza's Tuesday morning picks, 09.02.08

Wherein I scan the Monday and Tuesday morning headlines so you don't have to:

From Advertising Age (from what I can tell at this writing, no Labor Day print edition):

—Hungry for deals? Here's a close-up on the Wendy's dollar menu.
Honeyshed names Stephen Greifer CEO; buzzes beyond hive. (Bee metaphor!)
Attempt to rationalize John McCain's pick of Sarah Palin as VP nominee.
—ABC's "Pushing Daisies" lets people eat pie.

From Adweek:

John McCain wins gold medal in the Olympics. Barack Obama does better in the overall.
Go experience the Army, in a Philadephia mall.
Gerri Graf hires people from Goodby, comic books.
—What Sarah Jessica Parker, Stan and Cartman, have in common.
The CW lives, on mobile devices.
TNS, you have until Sept. 12.
—The AARP advertises that U.S. medical care sucks.
—Lisa Colantuono and Leslie Winthrop tell you how to thrive in touch times.
Alan Wolk opines: "The real digital revolution has nothing to do with advertising or marketing. In fact, it's the mortal enemy of both." Yikes.
Barbara Lippert on Microsoft's new endorser: " ... the company has hired Jerry Seinfeld as its pitchman. Really? Was Michael Bolton busy?"

From Brandweek:

—Fast food companies advertise that times are tough.
Papa John's pushes the specialty pizza.
Consumer-generated media is not dead, thanks to Samsung.
Bulgari wants to shine at the Breeders' Cup.
We're loving coupons more than we used to.
Coke turns the conventions green.

From Mediapost:

MassMutual is so damn responsible.
—AT&T lets fans pick best college football player of the week, via texting, of course. says August car sales won't add up to being quite as bad as it thought. Trust me, it's nothing to get too excited about.
Nastia Liukin for Vanilla Star Jeans.
LaDainian Tomlinson loves his Campbell's Soup.
—Target makes its site more blind-friendly.
"90201" promo gets around.
—Those new IAB formats are said to rock.
MediaVest starts an Impact Circle of less-than-higher-ups who get to shake the place up. Sounds like fun.
ESPN admits it was tuned into NBC's Olympics.
—Look who wants to buy a Reed Elsevier trade pub.

From Mediaweek:

—Nielsen reveals first out-of-home TV ratings. It's about time, wouldn't you say?
Women's Health editrix Tina Johnson is leaving the Rodale pub. flips on an online shopping channel.

From The New York Post:

The TV networks don't have much to promote, but promote they are.
—Look for Nastia Liukin to score a book deal.
The Google Chrome Web browser. Don't get that name at all.

From The New York Times:

More on Google Chrome.
Target to debut Manhattan "pop-up" stores.
Google cozies up to ad agencies. Great Rob Norman quote basically saying that the death of media planners is greatly exaggerated: “I think there still may be at least one human media planner left, other than the one that pulls the handle on the Google machine.”

From The Wall Street Journal:

Lipitor ads after the drop-kick of Robert Jarvik. Subscription required.
—Wilmington, North Carolina first city to go totally digital. Subscription required.

OK, have a good one. Sorry the summer's over, but it's beyond even my formidable blogging powers to change that sad fact.


Unknown said...

Thanks for the update on the Pushing Daisies info. Totally going to check out that Mobile Pie Hole! For all you other diehard PD fans, check out: . Get ready for season 2!

Anonymous said...

My name is Giulia White and i would like to show you my personal experience with Lipitor.

I have taken for 9 years. I am 60 years old. I took 20 mg for 9 years and I told numerous physicians about my pain and stiffness and was told that I had arthritis and to keep taking it. I left it at home by accident when we went on vacation and within 3 days, the pain in my legs began to go away. After 2 weeks I knew it was a very dangerous medication. I went to my new physician and he wanted me to try Pravachol. Afer 4 days on it, I was in a fog and thought I had the flu. I have been off it for just 36 hours and feel better. I am an RN and should have known that I was experiencing side effects with Lipitor, but you listen to your Doctor because you trust him. I now tell my patients to trust what their bodies are telling them. Statins can't be good for anyone but the drug companies!!!!!!!!!! They keep lowering the recommended levels so that almost everyone is considered to have "high" cholesterol. If someone is 30 and on this for 30 or 40 years there is not telling what the long term effects will be.

I have experienced some of these side effects-
Joint and Muscle Pain / Stiffness.

I hope this information will be useful to others,
Giulia White