Edge Gel Girls ads put the W in weird

These "Edge Gel Girls" ads aren't brand new, but I don't care. I just needed to point out that perhaps whoever created these ads has been watching too many Axe commercials, which doesn't mean that they got the campiness thing down. You can watch one of the commercials above, but I also felt compelled to do a screen grab of part of what the commercial depicts: miniature girls—no higher than the stubble on a guy's face—with little, teeny spray guns running around on some guy's face shooting out lather. Another great scene: when another guy inhales dozens of these miniature Edge girls. It really doesn't get much weirder than this.

Axe spot is misogynist masterpiece

I know you couldn't objectify women to a greater extent than is found in this spot for Axe Detailer, some newfangled thing that gets the dirt and slime off of teen males. Still, I'm laughing my head off. Assume this is from Bartle Bogle Hegarty.

Here comes BBH's Miller time

The Chicago Tribune is reporting that in moving its account to Bartle Bogle Hegarty, Miller Brewing is going to go back into the product comparison business, quoting a spokesperson as saying that, "We are determined to go back to product intrinsic ads." (Crispin, Porter and Bogusky resigned the account, having produced the not-at-all product-oriented Man Laws campaign.) Even if the positioning will be different, you can expect BBH to also indulge in the same testosterone-fueled hijinks as Crispin. It is the agency, after all, that brought the world The Bom Chicka Wah Wahs for Axe. Can the Swedish bikini team be far, um, behind?