![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixWrlZrPcq1I_5hxktj4vvVV62IRQpwNsx6VHRzaxp9iBm5FJGGVLAZufM9ZELTVQgkGbGfmlYnTr_TcjrpkxiOXRS656PIGqLWFB6R52ewH9nlNPrDn76jXKiCP_Blmhf_1Cm7RnN97g/s400/Bom-Chicka-Wah-Wahs.jpg)
The
Chicago Tribune is reporting that in moving its account to
Bartle Bogle Hegarty, Miller Brewing
is going to go back into the product comparison business, quoting a spokesperson as saying that, "We are determined to go back to product intrinsic ads." (
Crispin, Porter and
Bogusky resigned the account, having produced the not-at-all product-oriented Man Laws campaign.) Even if the positioning will be different, you can expect
BBH to also indulge in the same testosterone-fueled
hijinks as
Crispin. It is the agency, after all, that brought the world
The Bom Chicka Wah Wahs for Axe. Can
the Swedish bikini team be far, um, behind?