Friday, May 18, 2007
Shrek 3, HP, together on YouTube, er, YeTube
Haven't been all that impressed with the ways that YouTube is integrating advertising into the site, but this straightforward channel for Shrek 3, which also promotes Hewlett-Packard personal computers is simple, straightforward and amusing, as the visual above demonstrates. This commercial appearing on "Ye Tube", which shows what Fiona has in her computer, is a whimsical way to incorporate the movie into HP's "The Computer Is Personal Again." The other celebrities featured in that campaign, such as Jay-Z, actually exist in the real world. Here's to Ye Tube. Assume this is the work of Goodby, Silverstein and Partners.