Monday, May 14, 2007
'WSJ' lets you publicly suck up to creatives
This can't really qualify as consumer-generated media since it's asking creatives to submit ads (creative-generated media?), but it's damn close. I speak of the contest being put on by The Wall Street Journal asking people to enter ads to wsjcreativeleaders.com, as part of its relaunch of its creative leaders ad campaign. (You know—the print campaign, styled as a completely objective Q&A where creative leaders are treated like business royalty—the main goal being that their clients buy lots of space in the Journal?) The first ad features Alex Bogusky—and is featured on the back of today's Ad Age (but not Adweek). I checked out the site, where it says that the work will be judged "by a panel of former Creative [sic] leaders." In industry parlance, aren't those known as hacks? Let the sucking up begin.