Monday, May 14, 2007
AmEx doesn't leave home page without ads
For the (brief) amount of time that I've been paying bills online, I've been surprised that the credit card companies don't use their home pages as more of an ad venue. Until today, when, for what it's worth, I found that American Express had extended its Shaun White campaign to americanexpress.com. True, if you're going to these sites, it's likely you're already a customer, but a little branding reinforcement never hurt.