By now, everyone has seen streams of the Mac vs. PC campaign online, but last night on Underwire, I saw the streaming banner ad above, shot specifically to appear on the Web. There's nothing remarkable about the ad, in a sense, but it's the first time I've ever seen a popular campaign repurposed and reshot for a streaming banner ad. When PC starts knocking his head against the border of the banner (taking out his frustrations for upgrading to Vista), he says, "These banners are hard."
Wednesday, May 16, 2007
Mac vs. PC: the banner campaign
By now, everyone has seen streams of the Mac vs. PC campaign online, but last night on Underwire, I saw the streaming banner ad above, shot specifically to appear on the Web. There's nothing remarkable about the ad, in a sense, but it's the first time I've ever seen a popular campaign repurposed and reshot for a streaming banner ad. When PC starts knocking his head against the border of the banner (taking out his frustrations for upgrading to Vista), he says, "These banners are hard."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment