It was fun listening to Universal McCann CEO Nick Brien rattle a few cages in his opening keynote at @d:tech on Tuesday. Among those shaken a bit: the current structure of the advertising business and people say the business, "Is all about storytelling. It's not. It's about exceptional experiences." Take that!
Showing posts with label Universal McCann. Show all posts
Showing posts with label Universal McCann. Show all posts
Wednesday, November 7, 2007
Once upon a time, ads were about storytelling
It was fun listening to Universal McCann CEO Nick Brien rattle a few cages in his opening keynote at @d:tech on Tuesday. Among those shaken a bit: the current structure of the advertising business and people say the business, "Is all about storytelling. It's not. It's about exceptional experiences." Take that!
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