Wednesday, November 7, 2007

Once upon a time, ads were about storytelling

It was fun listening to Universal McCann CEO Nick Brien rattle a few cages in his opening keynote at @d:tech on Tuesday. Among those shaken a bit: the current structure of the advertising business and people say the business, "Is all about storytelling. It's not. It's about exceptional experiences." Take that!

1 comment:

Anonymous said...

thank you nick for adding to the pile of BS about the state of our industry. not storytelling. got it. so it's about being "exceptional experiences". glad you cleared that up.

universal mccann, we can only assume, is filled with these exceptional experiences. it's a veritable disneyland, i bet.

Puh- and -leeze, in that order. somebody stop ad people from talking in public.