Monday, November 5, 2007

Not funny: ad featuring Madeleine McCann

Been meaning to post about this for a few days since, in the annals of bad taste, this ad campaign, even it is a spoof, is in spectacularly bad taste. It features a line of products inspired by Madeleine McCann, the little British girl who went missing when she was on holiday with her family. I know the spread pictured here is in German, so I'll translate: the ad for the household cleaner makes the claim that it's a cleanser "against which DNA tests have no chance." To give this all some context, the ad was created by a German, uh, humor magazine called Titanic, which said the ad was "not aimed at the little girl, but against the media machine that surrounds her." Uh, OK.

1 comment:

LAM said...

Nice to know that poor taste isn't restricted to the US market...agreed, this ad is truly in appallingly bad taste...