So, comScore tracked downloads of Radioheads's pay-what-you-want album, In Rainbows, and it seems that most people don't even think a Radiohead album is worth paying for. Only 38 percent of people who downloaded the album paid anything for it. The rest paid an average of $4.64 cents—hardly what they'd pay if they had been forced to pay. Depressing.
Wednesday, November 7, 2007
Radiohead downloaders: good content not worth the price
So, comScore tracked downloads of Radioheads's pay-what-you-want album, In Rainbows, and it seems that most people don't even think a Radiohead album is worth paying for. Only 38 percent of people who downloaded the album paid anything for it. The rest paid an average of $4.64 cents—hardly what they'd pay if they had been forced to pay. Depressing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment