Presidential candidates: dumb about search

Pitiful story in Newsweek this week about how the presidential candidates use search—or not. Seems that only John McCain has discovered the search equivalent of attack advertising—by buying the names of other contenders—in an effort to collect campaign donations. The rest are just buying their own names, almost as if it was a one contender race. I couldn't articulate the cluelessness of this any better than Peter Leyden, a mucky-muck with something called the New Politics Institute, who is quoted in the story: "It's amazing how many people don't buy their name and the name of their opponents. That's a no-brainer."