BusinessWeek has a major package inserted within its "Pet Economy" issue this week covering the top 100 brands, which includes a lot of online-only content. These days that could mean that there weren't enough ad pages to be able to cover the topic adequately in the print issue, but I haven't seen it yet, so I shouldn't necessarily jump to conclusions. Here's a link to all of the content. Worth checking out are David Kiley's piece on five comeback brands, the five big winners and losers, the 100 global brands scorecard, and a Q&A with Google's vp/marketing.
Monday, July 30, 2007
BusinessWeek names the top 100 global brands
BusinessWeek has a major package inserted within its "Pet Economy" issue this week covering the top 100 brands, which includes a lot of online-only content. These days that could mean that there weren't enough ad pages to be able to cover the topic adequately in the print issue, but I haven't seen it yet, so I shouldn't necessarily jump to conclusions. Here's a link to all of the content. Worth checking out are David Kiley's piece on five comeback brands, the five big winners and losers, the 100 global brands scorecard, and a Q&A with Google's vp/marketing.
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