Thursday, August 2, 2007
'Ad Age' says Dell's in review
Finally a review worth paying attention to. Ad Age is reporting that Dell has put its $760 million account up for grabs, in what thus far is a holding company shootout amongst the usual suspects: Omnicom, Interpublic, Publicis, Havas and WPP. Of course, recently, the company left BBDO Atlanta because of a perceived conflict with the agency's win of the BestBuy account, though, frankly, holding company-land is chock-a-block with conflicts and it didn't sound like the new marketing chief at Dell liked the BBDO work much anyway. The current campaign (above) is from Mother. The company also has relationships with MRM and Carat.