Monday, July 30, 2007
Steve Ballmer, Kevin Johnson on Microsoft's ad commitment
You'll be disappointed by his low-key entrance, but nonetheless it's worth a few minutes to check out what Microsoft CEO Steve Ballmer had to say about its commitment to the advertising business last week at the software giant's Financial Analysts Day. There are links to the Webcast (which can only be streamed in Windows Media Player, natch) and Ballmer's Powerpoint presentation here. He starts in on the advertising discussion at about 20:45 on the Webcast, and then, goes deeper in at 24:00. The Financial Analysts Day site also contains a lengthier discussion of Microsoft's online advertising strategy from Kevin Johnson, president of platforms and services, who uses groovy graphics like the above to explain himself. You can access his speech and Powerpoint here.